Growing your Facebook page audience

Enhancing Your Facebook Business Page Audience: A Step-by-Step Guide

Facebook has the largest social media reach out of any social media platform according to DataReportal. It’s significance in a company's marketing strategy is undeniable. With a staggering global audience of over 4.7 billion users as of 2023, play a pivotal role in connecting businesses with potential customers. When it comes to the legal sector, buyers (clients or customers) only tend to engage when they realise or identify a legal problem and begin looking for a solution. It’s therefore crucial that your firm is present (with a strong digital footprint) when people are looking.

As specialists in social media marketing, Legal Growth is dedicated to guiding businesses through the intricacies of online marketing and footprint building. Below, we provide a detailed, step-by-step guide to effectively inviting people to follow your Facebook business page and strategies to expand your audience.

 Step 1: Personalise Your Invitations

- Action: Navigate to your Facebook business page.

- Action: Click on the ‘...’ button next to ‘Share’ and select ‘Invite Friends’.

- Tip: Instead of sending a bulk invitation, go through your friend list and select individuals who might genuinely be interested in your business. 

Use the ‘Invite friends’ button.

Select the friends you’d like to invite from your personal profile.

 Step 2: Leverage Your Existing Networks

- Action: Create a compelling post asking your current followers to share your page.

- Action: Encourage employees and business partners by sending an email or a message detailing how they can help.

- Tip: Offer incentives for sharing, like discounts or access to exclusive content, to motivate your network to act.

 Step 3: Engage Actively With Your Audience

- Action: Regularly post content that is both relevant and engaging to your target audience.

- Action: Actively respond to comments, messages, and engage in conversations.

- Tip: Utilise Facebook’s features like polls, live videos, and events to foster community and interaction, thereby increasing your visibility and appeal.

 Step 4: Utilise Facebook Ads

- Action: Click on the ‘Promote’ button on your page and select ‘Promote your Page’.

- Action: Set your target audience, budget, and duration for your ad campaign.

- Tip: Experiment with different targeting options to find the most effective audience for your business. Consider focusing on specific locations, interests, and behaviours that align with your target customer profile. It’s recommended that you have facebook pixel installed on your website and the ability to create lookalike audiences based on your ideal client persona.

 Step 5: Cross-Promote on Other Platforms

- Action: Share your Facebook page link on your other social media profiles.

- Action: Include a call-to-action in your cross-platform posts, encouraging followers to like your Facebook page.

- Tip: Tailor your message to fit the platform you are posting on, but ensure it clearly communicates the value of following your Facebook page.

- You should consider things like links on your website to your socials and perhaps set up link tree etc.

 Step 6: Provide Consistent, High-Quality Content

- Action: Develop a content calendar to ensure regular posting on your Facebook page.

- Action: Invest time in creating or sourcing content that is both informative and engaging to your audience.

- Tip: Diversify your content types (articles, videos, infographics) to keep your audience engaged and cater to different preferences.

By following these step-by-step instructions, you can significantly enhance your Facebook page's visibility and appeal, growing your audience and fostering a vibrant community around your brand. Remember, social media marketing is about building relationships and offering value. Through consistent effort and strategic engagement, your Facebook business page can become a powerful tool in your marketing mix, helping you connect with a global audience and achieve your business objectives. Legal Growth is here to support you in mastering these strategies, and positioning your brand as a leader in the digital space.